大型体育赛事气象服务社会效益评估方法的设计 ——以青年奥林匹克运动会为例
Design of Assessment Methods on Social Benefit of Meteorological Service on Major Sports Events-Take 2014 Youth Olympic Games as an Example
中文摘要：
以2014年第二届青年奥林匹克运动会（以下简称“青奥会”）气象服务社会效益评估为例，从研究对象的选择、社会调查方法的应用、评估指标的设计以及评估环节的把握等方面，总结出大型体育赛事气象服务社会效益评估的技术方法与经验：1）评估对象应根据赛事气象服务需求覆盖到服务的重点用户；2）根据研究对象的特点，综合运用定性、定量的社会调查方法，收集评价数据；3）根据研究对象的需求、目的、行为、习惯等，确定其研究目标和具体的评估指标；4）对于周期较长的大型赛事气象服务，可开展分阶段的效益评估。
中文关键词：
体育赛事气象服务社会效益评估，定量研究，定性研究，方法设计
KeyWords：
meteorological service social benefit assessment, qualitative research, quantitative research, design of assessment indexes
Abstract：
Based on summary of benefit assessment experience on past meteorological service for major sports events, this paper used the meteorological service benefit assessment for 2014 Youth Olympic Games as an example to discuss and analyze topics such as selection of research object, application of social investigation methods, design of assessment indexes, control of assessment practice, etc. We summarized technical methods and experience on meteorological service benefit assessment for the major sports events. Results show that: 1) When determining assessment object, it is necessary to deeply analyze meteorological service needs of the events and cover as many key users of the events meteorological service as possible. 2) According to features of research object, qualitative and quantitative social investigation methods should be used to collect the assessment data. 3) According to the needs, purposes, behaviors and habits of research object, relevant research targets and detailed assessment indexes are determined. 4) Periods of meteorological service on major sports events are normally long. Therefore, benefits assessment by stages can be used.