天气信息大众传播的发展历程回顾
Historical Review of Weather Information in Mass Communication
中文摘要：
通过对历史上天气信息在大众传媒上刊播形式和内容的考察，回顾了大众传媒刊播天气信息的起源和发展，并从传播内容、表达方式、传播媒介等方面，将大众传播刊载天气信息的历史进程划分为四个阶段。研究表明，这一历史进程中天气信息的报道量和报道频率显著增加，报道内容的侧重点从“天气新闻”到“天气报告”再到“天气预报”，报道风格经历了多样化的尝试之后，逐渐走上了专业化道路；天气信息传播以全球化的视角逐渐融合资源、环境、健康等信息，成为当代新闻信息中不可或缺的一部分。
中文关键词：
天气信息，大众传播，科学传播，气象传播史
KeyWords：
weather information, mass communication, science communication, weather communication history
Abstract：
Through review of weather information on newspapers, broadcasting, television and other kinds of mass media, this essay discussed about the orientation and development of the 150-year communication history of weather information. The whole process can be divided into four periods based on the characteristic of contents, presentation and media category. During the four periods, the coverage and frequency of weather information increased dramatically; the content changed from weather news to weather reports and eventually weather prediction; it expressed in a professional manner after the attempt of diversified style,including entertaining land erosive form; and finally, integrating the information of natural resources, environment as well as health from the global point of view, weather information becomes the crucial parts of modern news